Privacy policy

At YRB, we believe in making privacy easy for our customers, website visitors and mobile app users. We collect and use information both on our website and in our app. Below is our full privacy policy, with the key information included by default and links to learn more about specific practices, service providers, or geographic-specific information for visitors from California for both our website and our app.

When and how we collect personal information

Web 

• You visit and interact with our website. You view our newsletters. 

• You use social media to access our products or services. 

• You find us through a marketing promotion. 

App  

• You use our online services on your phone or with the YRB™ software. 

• You update our app. 

• You track the location of your pet.

Types of personal information we collect

Web 

• Website analytics.  From pixel tags and cookies. This collection includes the pages you visit, frequency of visits, the type of browser or computer operating system you use, and referring website information. (See ‘Your Choices’ for more information).

App  

• Information about your YRB device. Your device’s serial number, firmware version, log files, settings, durations, error rates, and other similar usage information. 

• Information about your personal devices. The type of device you connect to or monitor through the Service, your devices’ unique device ID, the IP address of your devices, your operating systems, the type of internet browsers you use, information about the way you use the Services and activity on your network that the Services monitor. 

• Location information. We collect precise location information regarding the location of the product. This provides you with the ability to know where your pet is.

How we use your personal information 

Privacy law requires that businesses only use personal information for certain reasons. We use the personal information that you give and we collect for the following purposes:   

Provide our products and services 

• Process and track your order, provide the services you request like creating, activating, managing.  

• YRB uses Shopify for payment processing which means that YRB doesn’t save or have access to your credit card information. Review Shopify's privacy policy for details on how Shopify handles your payment information. 

Customer support 

•  Provide confirmation emails to verify your username and password, contact you regarding the status of an order, or troubleshoot app or device-specific uses and pet tracking requests. 

Improve YRB 

• Improve our products and services, troubleshoot any issues you may have creating or managing fences, and troubleshoot any issues you may have using our products or services. 

Marketing 

•  Sending you email updates about new features, products, and services.   

•  You can unsubscribe from marketing emails [below] 

How we share your personal information 

 We may share data with vendors or third parties who:  

•  Facilitate product purchases and promotions. 

•  Host our website and perform website/app analytics. 

•  Help us communicate with you.  

•  Manage our advertising & marketing.  

 In addition, we may share information:  

•  To government or law enforcement officials in response to a lawful request by a public authority or in order to comply with a legal obligation, including to meet national security or law enforcement requirements.  

•  In order to apply or enforce our terms of use, or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity (including for the purposes of fraud protection and credit risk reduction). 

•  As part of a business transition. In the event that OPS is sold or transferred, or in the event that substantially all of our assets are sold or transferred to a third party, the Service and any personal information collected by us, will be among the transferred assets.